The strategy builds on Eutelsat's customer base and experience in Spain.
Company aims to increase 100 Mb satellite users and open the channel with businesses
Eurona, the expert in connectivity services and solutions for rural and remote areas, has taken a further step in its international expansion plan with its entry into Portugal. The aim is to grow in the residential market and bring its satellite Internet service to unconnected locations.
Eurona's growth strategy in the Portuguese market, which seeks to increase its customer portfolio with 100 Mb satellite connection, does not start from scratch but relies on the market strength of other already consolidated operators with which it works closely.
This is the case of Eutelsat, the French telecommunications company with 39 communications satellites, with which it signed an agreement last June, transferring more than a thousand customers in Iberia to Eurona.
Eurona wants to replicate in the neighbouring country the strategy it has followed in Spain, where it is the first operator in Spain to offer 100 megabit satellite internet. Its aim is to bring connectivity to rural, isolated and remote areas of Portugal, thus reducing the digital divide that continues to act as a brake on economic and social progress.
According to the Fixed Broadband: Connectivity in the OECD Metrics report by The Competitive Intelligence Unit, 18.7% of the Portuguese population, almost two million people, do not have access to 100Mbps internet. This digital divide affects not only individuals in the neighbouring country, but also small and medium-sized enterprises.
A context of opportunity
Eurona is confident that its expansion strategy in Portugal will be favoured by the fact that Portugal is one of the countries with the best frequencies in the range of speeds over 100 Mbps, similar to Spain, and only behind Sweden and Belgium in Europe.
According to Eurona's CEO, Fernando Ojeda, "our entry into Portugal also takes place in an optimal context as the National Recovery and Resilience Plan (PRR) developed by the Portuguese Government will allocate 15% of these funds, a total of 2,460 million euros, to the digital transition".
Eurona's entry into Portugal is part of the international expansion plan of the company, which has more than 40,000 customers in Latin America, Africa and Europe, where the neighbouring country now joins Spain, Italy and Ireland.