The supplement of El Mundo has highlighted the work of the "teleco", within the category Digital Transformation for its Communication and Marketing campaign "Internet of Film" to end through satellite technology, the digital gap that affects millions of people in rural Spain
Eurona, the Spanish telecommunications multinational, has been awarded this Thursday, for the third consecutive year, with the 'Prize for the 100 Best Ideas' granted by Actualidad Económica, with which the economic information supplement of El Mundo wants to recognise the most disruptive and innovative business projects developed in the last year by Spanish companies. The Executive Director of Public Affairs, Communication and Sustainability at Eurona, Cristina Amor, was responsible for collecting the award.
In this edition, Actualidad Económica recognised Eurona's innovative Communication and Marketing campaign in the 'Digital Transformation' category: "Internet de Película", whose objective is to end the digital divide that affects more than three million people in rural Spain, by universalising access to Internet by satellite in 100% of the towns in our country. As it did last year in the health category, with the satellite Internet solution to enable Telemedicine in the 'La Oriental' region of Morocco.
With "Internet de Película", Eurona continues to be faithful to its aim of reversing depopulation and promoting the digitalisation of the rural environment, enabling the development of strategic driving projects that address the demographic challenge, generating new business opportunities to revitalise the rural economy and to set the population.
"Internet de Película" has been a key project to offer the rural population a ubiquitous and immediate solution for connectivity, especially during this 2020, in which the Internet has become a basic necessity for facing the COVID-19 crisis, and the only alternative for people to be connected from anywhere and access such essential services as online education, teleworking, entertainment and even telemedicine.
Satellite technology has played a crucial role in ensuring that people can remain close to their loved ones despite the government's confinement and mobility restrictions as containment measures in the face of the pandemic.
With this project, Eurona reaffirms its commitment to connecting people wherever they live and reinforces its position as a leader in rural satellite connectivity.